9 Easy Steps to Create a Client Attracting Newsletter

One of the key elements in building a thriving Practice is to keep in regular contact with your potential clients. A fabulous way to do this is with your own e-newsletter (a newsletter that gets sent through email). The newsletter is an effective way to share valuable information with people as well as share about upcoming events and services you offer.

Having this newsletter sent on a regular basis—I recommend once every two weeks– also helps people begin to get to know you and how you may be able to help them.

So many of my clients have come from people who were receiving my newsletter and often when they call they are committed and ready to work with me. Having a newsletter is such a foundational piece of a creating a thriving Holistic Practice that is why it is one of the first things I focus on when Coaching my clients.

9 Easy Steps to start your own Client Attracting E-newsletter:

  1. Develop a 5-7 page Special Report, Workbook, Audio or Video on a Topic that would be appealing to your potential clients.
  2. Utilize a service like Aweber, Icontact or MailChimp (this service is free until you get 2000 subscribers) to post an opt-in box on your web-site.  So as people sign up for your Special Report their names and email addresses get stored on an email list with the service you are using. Then you can email your newsletter to this list.
  3. Pick a newsletter template from the service you use or have a web-designer design your newsletter.
  4. Name your newsletter. The name can be based on what the typical content might be “Marketing Success Tips” or the name can be more inspirational like the name of this newsletter “Thrive”.
  5. Create the different sections of the newsletter. I typically recommend the following four sections:
  • Personal Note in the first section—people LOVE to hear something a bit more personal about you—it can be personal and still respectful of your boundaries. It could also be a personal reflection—some insightful thoughts you have had about life. You can add a picture—either a personal picture or a picture that illustrates what you are talking about in your personal reflection. Something more personal makes it more likely that they will read and continue to read your newsletter.
  • Article with tips—Write an article that would be of interest to your readers with concrete, specific tips that can help them in their life.
  • Upcoming Event Listing– List an upcoming event, workshop, tele-class that you will be doing—or highlight one on your services.
  • Testomonial– A good thing to add to your newsletter is a testimonial for one of your services—people love to hear about the results people get from working with you.

—-6.  Pick a day of the week for your newsletter to go out. I typically recommend    Tuesday, Thursdays or Fridays as good days to send your newsletter out.

    7.  Set a date for your first newsletter—even if you just have one person on your email list—it will feel great to get started!

    8.  Attend to your fears but don’t let them stop you. There can be some fear you may need to work through as you put yourself out there in a more visible way—attend to this fear rather than let it stop you from starting your newsletter.

    9.  Remind yourself how many people this Newsletter will help. Your newsletter will uplift and support many, many people.  It is a beautiful way of being in service.  It will also help people get a feel for you and the amazing work that you do.  Then when the time comes when  they or someone they know needs Therapy, Coaching or Healing —YOU will be the one they are calling 🙂

3 Responses to 9 Easy Steps to Create a Client Attracting Newsletter
  1. fredena moore
    March 29, 2013 | 6:41 pm

    Perfect timing, Thanks!

  2. Ampi Castano
    May 27, 2013 | 9:26 am

    Excellent suggestions. I will put these tips into place immediately. Thanks again!

  3. Netsanet Amare
    June 9, 2013 | 7:23 pm

    Very clear & helpful. Thank you.

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