Getting Started with LinkedIn: Setting up Your Profile

Do you think your holistic healing business could benefit from exposure to 300 million people, a third of them in the United States? If the answer is “yes,” World social media networkthen LinkedIn is definitely the place you want to be.

LinkedIn is a social media platform that is distinctly different from Facebook and Twitter because it is aimed toward business and professional people and therefore is a bit more formal. You want to be authentic and personal on LinkedIn, just as you are on other social media sites, but LinkedIn is more like a professional networking event rather than sitting around chatting with friends.

You post updates to your LinkedIn account, just as you do with Twitter and Facebook, but before you get to that point, you need to have a strong profile.

Filling in your profile improves your chances of being found by people searching for you specifically, or someone with your qualifications, credentials, and background.

At the top of the page:

  • Your name: Use your first and last name as opposed to your business name. Remember, people do business with people! And if people know you by a former or maiden name, it’s OK to include those, too.
  • Professional photo: You want to display a professional, fairly current picture (last few years) of yourself. That amazing picture of you in a Yoga pose is great for family and friends, or on some more casual social media platforms, but not on LinkedIn. You’ll want to invest in a high quality professional picture. It will pay off.
  • Headline: The headline is the first place – but not the last – where you load up on your business’ keywords. People use LinkedIn’s search function to look for a specific title or specific skill sets, so be sure your headline reflects that. Your goal is to be on the first page of LinkedIn search.
    • Tip: Not sure what keywords to use? Do your own search! Type into the search bar some words that you want to be found for and see who comes up on the first page. Or search for well-known people in your practice area to see what they use. Use some of the most popular search terms for your own headline if they fit you and your brand.
    • Use titles and not services, for example use “consultant” instead of “consulting”. LinkedIn is used to find people.
  • Location and industry: Get as close to your present location as you can (you will get choices based on your postal code). This helps nearby people connect with you, and is another great another connection point with people who have ties in your area. Choose your industry from a drop-down menu.

Once you’re satisfied with the top of your profile, fill out the following: Summary: This is where you get to tell your story in narrative form. Use first person to make it easy to connect with you as a person.

  • List at least 3 Skills: You can list up to 50 skills here. Start typing them in and pick the ones that most closely match your areas of expertise.
  • Experience: Add your jobs/business here, just like a resume. Include the ones that will be most relevant to your ideal client. Again, use first-person language in this section with keywords and bullets for easy reading. Make sure you include your current position with a description, two or more past positions and your education and/or certifications.
  • Your profile is not considered “complete” until you have at least 50 connections. Send invitations to connect to people you already know and trust who are on LinkedIn. A will be doing a future article that will show you how to build up your list of connections.
  • Include your contact information. LinkedIn allows you to add phone numbers, Instant messaging, and email addresses.
  • Links to your website or blog. Customize the link text (that is, rename it so it doesn’t say “personal website”). You are allowed up to three links, so use them all and point to different pages on your website.

Additional Tips:

-Make sure to customize your LinkedIn profile URL ( Use your name and not your business.

– Make your profile easy to read using bullet points so it is easy for people to read quickly

The basics will get you started, but like any other “resume,” you’ve got to keep it current and fresh. You can change it at any time and should do so since each time you do, all of your LinkedIn connections will be notified. This helps keep you and your holistic practice visible and on people’s mind!

I would love to hear your thoughts and feedback on this article:)

One Response to Getting Started with LinkedIn: Setting up Your Profile
  1. Maya Harrison
    January 25, 2017 | 6:31 pm

    Hi Shelley. I just made a few changes to my Linkedin profile based on a few of the tips you shared here.
    Good advice.

    Maya Harrison
    Wedding Consultant &

    P.S. I also just signed up for your Holistic building kit.

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